10 points to consider when writing a fundraising letter…
1. Write a letter to the appropriate audience- know who that is before you start writing.
2. Write a letter to one person – not to “Dear Friends” or “Dear Fellow Conservatives.”
3. Write a letter – not an essay.
4. Write a letter that looks like a letter- indent, break up long paragraphs, use white space in margins.
5. Write a letter that is friendly and informal.
6. Write a letter that uses emotion not logic.
7. Write a letter asking for a specific gift … for a specific purpose…. give a specific deadline.
8. Write a letter praising repeat donors for their past support.
9. Write a letter that include a P.S.- always.
10. Write a letter remembering that it will be read: P.S. first, then the first paragraph, then underlined, bolded, or italicized lines.